प्रमुख श्रेणियाँ (Categories)
हर श्रेणी के उत्पाद
उनकी लागत-प्रति-प्रयोग (Cost per Use)
और उनसे जुड़ी प्रभावी सेल्स स्किल्स (Sales Techniques)
1. न्यूट्रीशन (Nutrition - Nutrilite)
उत्पाद: Nutrilite Protein, Daily, Omega, Tulsi, Calcium Magnesium D3, Vitamin C, Immunity Pack, etc.
महत्त्व:
शरीर को पोषण प्रदान करना
इम्यून सिस्टम को मजबूत बनाना
लाइफस्टाइल बीमारियों से सुरक्षा
Cost Per Use:
Nutrilite Daily: ₹649 में 60 टैबलेट — 1 टैब/दिन = ₹10.8/दिन
Protein Powder: ₹3299 में 1 kg — 10g/day = ₹33/दिन
Sales Skills:
“Prevention is better than cure” का सिद्धांत समझाएं
Body Deficiency Test करें (जैसे Nail, Hair, Energy Level)
BMI या Lifestyle Survey के माध्यम से उनकी आवश्यकता दर्शाएं
Real-life stories दें: "मेरे पापा को डायबिटीज थी, Daily और Protein से energy मिली"
2. पर्सनल केयर (Personal Care)
उत्पाद: Glister Toothpaste, G&H Body Lotion, Shampoo, Deo Spray, Men’s Grooming Set
महत्त्व:
रोज़मर्रा की स्वास्थ्यपूर्ण सुंदरता
केमिकल-मुक्त, हर्बल अवयव
Cost Per Use:
Glister Toothpaste: ₹205 में 200g — 1g/brush = ₹1/ब्रश
Shampoo: ₹519 में 250ml — 2ml/use = ₹4/use
Sales Skills:
“आप रोज ब्रश करते हैं, तो क्यों न एक अच्छा प्रोडक्ट इस्तेमाल करें?”
Demonstration करें (जैसे Glister की झाग, या G&H की smoothness)
Travel Kit या Combo Offer दें
3. Home Care (साफ-सफाई उत्पाद)
उत्पाद: Dish Drops, SA8 Detergent, LOC Multi-Purpose Cleaner
महत्त्व:
सेफ, इको-फ्रेंडली, Powerful cleaning
Cost Per Use:
Dish Drops: ₹505 में 1L — Diluted use = ₹1.5-₹2 per use
SA8 Detergent: ₹1699 में 1kg — 1 load = ₹11/load
Sales Skills:
Live Demo दें – एक गंदे बर्तन पर Dish Drops की सफाई दिखाएं
Compare करें: “Market में 2 महीने का ₹1000 खर्च होता है, Amway में ₹400 में 3 महीने चलेगा”
Allergy-free benefit बताएँ
4. Beauty (Attitude & Artistry)
उत्पाद: Attitude Face Wash, Creams, Lipstick, Artistry Skincare, Foundation, Serum
महत्त्व:
Confidence बढ़ाता है
Safe for skin, no parabens
Cost Per Use:
Attitude Face Wash: ₹349 में 100g — ₹3/use (approx.)
Artistry Serum: ₹3800 में 30ml — ₹30/use (approx.)
Sales Skills:
Skin Analysis करें
"Your Skin is Your Identity" – इस भाव से जोड़ें
Bridal or Youth Combo Offer तैयार करें
✳️ 5. Water & Air Purifiers
उत्पाद: eSpring Water Purifier, Atmosphere Mini Air Purifier
महत्त्व:
साफ पानी और शुद्ध हवा = बेहतर स्वास्थ्य
WHO-approved Technology
Cost Per Use:
eSpring: ₹1.5 Lakh — 1 साल में 365 दिन = ₹411/दिन (परिवार के हर सदस्य के लिए divide करें)
Health का Insurance मानें
Sales Skills:
Compare करें RO System से: “RO removes minerals, eSpring retains them”
Disease Prevention Angle से बात करें – Typhoid, Diarrhea, Pollution allergies
सेल्स स्किल्स के 10 मुख्य सूत्र:
1. Need-Based Selling करें – ग्राहक की ज़रूरत खोजें
2. Storytelling करें – अपने अनुभव साझा करें
3. Demo दें – Experience is the best seller
4. Comparison करें – Market vs Amway (Price, Quality, Long-term impact)
5. Cost per use समझाएँ – “महंगा नहीं है, Value for Money है”
6. Ask Questions – "आपके घर में कितने लोग हैं?" "आप क्या इस्तेमाल करते हैं?"
7. Bundle Offers या Combos बनाएँ
8. Follow-up करें – 48 घंटों में दोबारा बात करें
9. Referral लें – "अगर अच्छा लगे तो किसी और को बताइए"
10. Training में जाएँ – खुद सीखिए, दूसरों को सिखाइए
निष्कर्ष:
अमवे के प्रोडक्ट्स सिर्फ प्रोडक्ट्स नहीं, बल्कि एक स्वस्थ जीवनशैली की शुरुआत हैं। हर उत्पाद का लागत-प्रति-प्रयोग बहुत किफायती है अगर आप उसकी गुणवत्ता, सुरक्षा, और दीर्घकालिक लाभ को देखें।
और जब आप सही स्किल्स के साथ सेलिंग करते हैं, तो ग्राहक केवल खरीदता नहीं — वो भी distributor बनना चाहता है। यही है अमवे का असली मैजिक — डुप्लिकेशन, भरोसा, और सेवाभाव।
मेरी शुभकामनाये,
आपका पार्टनर सफ़लता की यात्रा मे।
.
.
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Amway product categories, their cost-per-use analysis, and the sales skills required to present them effectively.
Amway Product Categories – Detailed Overview
Amway offers a broad range of product categories that cater to personal wellness, home care, and lifestyle enhancement. Each category is designed to support a healthy, sustainable, and prosperous life. Understanding these categories, their product benefits, and how to calculate the cost-per-use will help you become a more effective communicator and seller.
1. Nutrition & Wellness (Nutrilite)
Popular Products:
Nutrilite Daily
Nutrilite Protein Powder
Nutrilite Omega-3
Nutrilite Vitamin C Cherry Plus
Nutrilite All Plant Fibre
Cost-per-Use Example:
Nutrilite Daily (₹749 for 60 tablets) → ₹12.5 per day
Nutrilite Protein Powder (₹3,150 for 1 kg) → 1 scoop = 10g = ₹31.5 per use
Sales Skills:
Focus on benefit-based selling: “Nutrilite fills the nutrition gap in your diet.”
Use stories/testimonials: “A working mother boosted her energy and immunity by using Nutrilite Protein regularly.”
Compare with market cost: Highlight value vs local brands (purity, traceability, global certifications)
2. Beauty & Personal Care (Attitude, Artistry, Satinique, G&H)
Popular Products:
Attitude Facewash, Moisturizer
Artistry Skin Nutrition, Serums
Satinique Hair Oil, Shampoo
G&H Body Lotion
Cost-per-Use Example:
Attitude Face Wash (₹345 for 100 ml) → Lasts 2–3 months with 1-gram daily use → ₹3–₹4 per use
Satinique Shampoo (₹740 for 250 ml) → 2–3 ml per wash → ₹6–₹8 per use
Sales Skills:
Demonstration-based selling: Allow customer to feel/experience product texture
Focus on skin safety, long-term glow, no harsh chemicals
Offer combo deals and explain self-care routines
3. Home Care (Amway Home)
Popular Products:
SA8 Liquid Detergent
Dish Drops
Glass Cleaner
L.O.C. Multi-Purpose Cleaner
Cost-per-Use Example:
SA8 Liquid (₹1,365 for 1L, diluted 1:3 ratio) → ~100 washes → ₹13.65 per wash (but effective even at lower quantity)
Dish Drops (₹655 for 1L, diluted) → ₹2–₹3 per use
Sales Skills:
Emphasize eco-friendliness, biodegradability, concentration, and cost-efficiency
Compare with local brands on refill frequency and skin safety
Live dilution demos are powerful in household meetings
4. Water and Air Purifiers (eSpring & Atmosphere)
Popular Products:
eSpring Water Purifier
Atmosphere Mini Air Purifier
Cost-per-Use Example:
eSpring Water Purifier (~₹84,000 with cartridge) → Serves 5,000L → ₹16.8 per 1 liter of clean water
Atmosphere Mini → Filters 99.99% air pollutants → ₹50–₹80 per month per user (average)
Sales Skills:
High-trust selling: Use scientific data, global certifications (NSF, WHO)
Appeal to families with children or elderly
Share long-term health and savings benefits (vs bottled water, doctor visits)
5. Cookware (iCook)
Popular Products:
iCook Nonstick Wok
iCook 5-piece set
Cost-per-Use Example:
iCook Wok (₹12,000 approx.) → Lifetime use → ₹1 per day if used 30 years
Sales Skills:
Stress on healthier cooking with less oil
Use food demos to show heat distribution
Position as a generational investment and kitchen pride
6. Oral & Personal Hygiene
Popular Products:
Glister Toothpaste
Glister Mouthwash
Persona Bathing Soap
Body Series Deodorant
Cost-per-Use Example:
Glister Toothpaste (₹150 for 200g) → 1g per use → ₹0.75 per use
Persona Soap (₹150 for 100g) → Lasts 20 uses → ₹7.5 per bath
Sales Skills:
Promote value-for-money and long-lasting freshness
Great for first-time users to build repeat purchases
Position Glister as fluoride-safe and enamel friendly
📌 Why Cost-Per-Use Is Important
Many people judge Amway products as expensive without understanding the "cost-per-use" advantage.
🔸 Example: A ₹3,000 Nutrilite Protein might look costly, but it gives 100 servings, i.e., ₹30 per day. Compare that with daily snacks or energy drinks that cost more and offer less value.
🔸 Home cleaners last longer due to concentration, reducing repeat purchases.
Sales partners should always calculate and communicate cost-per-use to change perception.
Effective Sales Skills for Amway Products
1. Storytelling:
Share real-life benefits of products used by you, your team, or customers.
2. Need Identification:
Ask open-ended questions: “Do you face fatigue after lunch?” → Suggest Nutrilite Protein.
3. Demonstration:
Show foam comparison between Dish Drops and local brands.
4. Trial Selling:
Provide samples or encourage one-time use packs.
5. Lifestyle Positioning:
Sell a healthy lifestyle, not just a pill or soap.
6. Value Communication:
Compare shelf-life, health benefits, and certifications with local brands.
7. Follow-Up & After Sales:
Check back in 3–5 days. Satisfied customers = long-term business.
8. Education-Based Selling (PASE):
Educate on ingredients, how to use, when to use, and benefits.
9. Combo Selling:
Offer Skin + Nutrition kits, Family Protection combos, Starter kits, etc.
10. Emotional Connect:
“You are not selling products, you are protecting a family’s future.”
Closing Lines for Sales
“This is not just a product; it’s a daily protection for your family.”
“Use it for 30 days. If you don’t feel the difference, you won’t need to ask again.”
“It’s not expensive—it’s effective. And effectiveness always saves money in the long run.”
Summary: How to Use This Knowledge for Growth
1. Master each category: Know the benefits, ingredients, and use cases
2. Build strong testimonials: From yourself and your team
3. Use facts + emotion: Data builds trust, emotion builds connection
4. Present clearly: Focus on value, health, safety, and long-term impact
5. Educate your downlines: Duplicate your product knowledge for depth
Regards,
Your Partner in the journey of Success
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