Monthly 9-Point Counseling Plan
A powerful structure for building a 21% team and multiplying leaders
Introduction
Success in the Amway business is not accidental—it’s the outcome of clear planning, structured activity, regular mentoring, and duplication. The Monthly 9-Point Counseling Plan is a powerful system designed to help upline leaders guide their downline IBOs (Independent Business Owners), especially those in the 0% to 15% range, toward consistent growth and qualification at 21% level.
Let’s dive deep into each of these 9 points, exploring what to counsel, how to take action, and the results it brings.
1. Product Usage
"Use it, love it, share it."
Why It Matters:
You cannot promote a product you don’t use. Product usage builds belief, knowledge, and confidence. It also contributes to Personal PV (Point Value), which is critical for income and leadership duplication.
What to Counsel:
Are you a 100% user of Amway products?
Have you replaced your home’s regular FMCG needs with Amway products?
What is your monthly PPV (Personal Point Value)?
Action Steps:
Create a "Switch List" with all the essential product categories: Nutrition, Home Care, Personal Care, Skincare, etc.
Set a minimum 300–500 PPV goal per month.
Ask the IBO to share their top 3 favorite product experiences in counseling.
Share new product videos and testimonies to inspire regular usage.
Result:
A team of authentic promoters who build the business with belief and personal results.
2. Retailing (10 Regular Customers)
"No customers = no business. Retail is the heart of long-term income."
Why It Matters:
Serving 10+ customers ensures stable monthly volume, builds confidence, creates retail profit, and brings referrals. It’s the most duplicable income-building habit.
What to Counsel:
How many customers are you serving consistently?
What products are you selling the most?
Are you following up with customer satisfaction?
Action Steps:
Teach basic selling scripts and product demo techniques.
Help ABOs identify their natural network: friends, family, neighbors, colleagues.
Conduct product experience or sampling sessions.
Maintain a customer register with feedback and reorder history.
Result:
Sustainable retail volume, positive cash flow, and increased product belief across the team.
3. New Prospecting
"New names = New momentum."
Why It Matters:
Without a steady flow of new names, your business pipeline dries up. New prospects bring new energy and opportunity.
What to Counsel:
How many new names have you added this month?
Are you actively observing and networking daily?
Are you using a contact tracker or app to manage names?
Action Steps:
Build a 200-name list minimum.
Set a daily habit of observing and listing 2–3 new people.
Join networking communities or social settings to meet new people.
Role-play short intro conversations to overcome hesitation.
Result:
An ever-expanding contact list that fuels your pipeline for plans and follow-ups.
✅ 4. Inviting
"Inviting is not about convincing, it’s about creating curiosity."
Why It Matters:
A well-crafted invitation determines whether your contact will attend the plan or ignore it. Your words, tone, and posture decide the interest level.
What to Counsel:
How many people did you invite this week?
What invitation method did you use—phone, message, or in person?
What was their response?
Action Steps:
Train on curiosity-based invitation scripts:
“Hey, I came across something that might interest you. Can I share it in 15 mins?”
Practice “posture + energy + purpose” in every invite.
Keep a daily/weekly invite tracker.
Promote events, plans, and product meets with purpose.
Result:
Higher plan attendance, more engaged prospects, and better conversion potential.
✅ 5. Plan Presentation
"A plan well-presented opens minds, changes lives."
Why It Matters:
Presenting the Amway business plan clearly and powerfully is key to attracting new IBOs. It’s the point where interest becomes action.
What to Counsel:
How many plans did you present this week?
Are you confident in giving the full plan yourself?
What tools do you use—whiteboard, flipchart, app, Zoom?
Action Steps:
Teach a duplicable 15–20 minute plan format.
Include 3 components: Your Story, Business Logic, Vision.
Share real-life product and income examples.
Provide feedback and correction to improve clarity.
Result:
A team of self-reliant plan presenters who create new leaders.
✅ 6. Follow-Up
"Fortune is in the follow-up."
Why It Matters:
Most people don’t say “yes” immediately. Follow-up builds understanding, clarifies doubts, and builds trust.
What to Counsel:
How many prospects are in your follow-up pipeline?
When did you last follow up?
Are you using tools, videos, or meetings in follow-up?
Action Steps:
Use the 24–48–72-hour rule after plan presentation.
Maintain a follow-up tracker sheet.
Share videos, testimonies, brochures, and invite for coffee with uplines.
Segment follow-ups: Hot, Warm, Cold.
Result:
Stronger belief, higher conversions, and long-term engagement.
✅ 7. Team Meetings
"Meetings create momentum and culture."
Why It Matters:
Weekly team meetings drive energy, build unity, and share wins. They also serve as training and inspiration hubs.
What to Counsel:
Are you attending weekly team meetings?
Are you inviting your team and prospects to these?
Are you contributing to meetings (testimony, motivation, updates)?
Action Steps:
Fix weekly Zoom/in-person team meets with structured formats.
Assign MC, product speaker, testimonial sharer, and recognition.
Celebrate wins: 300 PV achievers, customer creators, new joinings.
Keep meetings crisp, engaging, and interactive.
Result:
A tight-knit, committed team that grows together with purpose.
✅ 8. Personal Development
"Grow yourself to grow your business."
Why It Matters:
Personal growth sharpens thinking, boosts self-confidence, and enhances decision-making. Leaders are learners.
What to Counsel:
What book/audio/training are you learning from this week?
What did you implement from your learning?
Are you journaling key takeaways?
Action Steps:
Recommend monthly reading (e.g., Magic of Thinking Big, Go Pro).
Use daily audios from Amway, BWW, WWDB, etc.
Create a learning accountability system.
Celebrate top learners in meetings.
Result:
A growth-driven team with leadership skills and self-discipline.
✅ 9. Event Attendance
"Events transform belief into vision."
Why It Matters:
Events bring stories, recognition, and the energy to dream bigger. Attending events helps IBOs visualize success.
What to Counsel:
Are you registered for the next event?
How many team members are going?
What are your travel and preparation plans?
Action Steps:
Promote upcoming major events like a festival.
Share past event stories and breakthroughs.
Assist with registrations, logistics, dress code, and travel.
Set “event goal sheets” for growth after the event.
Result:
Stronger commitment, deeper belief, and increased action post-event.
✅ Final Summary: Structure Creates Growth
The 9-Point Counseling Plan is more than just a checklist—it's a monthly business development blueprint. When used consistently, it helps you:
Track what matters.
Identify gaps in activity.
Offer personalized mentorship.
Create duplication and discipline.
Build future 21% leaders with confidence.
How to Use This Plan:
1. Meet every active IBO at least once a month.
2. Review all 9 points with sincerity, not judgment.
3. Praise strengths, address weak areas, and set weekly action plans.
4. Document their answers and follow up weekly.
3 Levels of Counseling Focus:
% Level Counseling Focus
0–6% Product Usage, Retailing, Inviting, Learning
9–12% Plan Mastery, Follow-up, Building Teams
15%+ Duplication, Depth, Core Leader Development
Closing Quote:
“Structure builds discipline. Discipline builds leaders. Leaders build organizations.”
Use this 9-point system every month—not just to push volume, but to build people who produce volume.
Regards,
Your Partner - in the journey of Success
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