Sunday, 29 June 2025

Goal : Monthly 9-Point Counseling Plan ( English)

Here is the Monthly 9-Point Counseling Plan  to help you build strong, consistent growth and leadership in your Amway business team, especially guiding one team or leg to 21% and beyond.

Monthly 9-Point Counseling Plan

A powerful structure for building a 21% team and multiplying leaders

 Introduction

Success in the Amway business is not accidental—it’s the outcome of clear planning, structured activity, regular mentoring, and duplication. The Monthly 9-Point Counseling Plan is a powerful system designed to help upline leaders guide their downline IBOs (Independent Business Owners), especially those in the 0% to 15% range, toward consistent growth and qualification at 21% level.

Let’s dive deep into each of these 9 points, exploring what to counsel, how to take action, and the results it brings.

1. Product Usage

"Use it, love it, share it."

Why It Matters:

You cannot promote a product you don’t use. Product usage builds belief, knowledge, and confidence. It also contributes to Personal PV (Point Value), which is critical for income and leadership duplication.

What to Counsel:

Are you a 100% user of Amway products?

Have you replaced your home’s regular FMCG needs with Amway products?

What is your monthly PPV (Personal Point Value)?

Action Steps:

Create a "Switch List" with all the essential product categories: Nutrition, Home Care, Personal Care, Skincare, etc.

Set a minimum 300–500 PPV goal per month.

Ask the IBO to share their top 3 favorite product experiences in counseling.

Share new product videos and testimonies to inspire regular usage.

Result:

A team of authentic promoters who build the business with belief and personal results.

2. Retailing (10 Regular Customers)

"No customers = no business. Retail is the heart of long-term income."

Why It Matters:

Serving 10+ customers ensures stable monthly volume, builds confidence, creates retail profit, and brings referrals. It’s the most duplicable income-building habit.

What to Counsel:

How many customers are you serving consistently?
What products are you selling the most?
Are you following up with customer satisfaction?

Action Steps:

Teach basic selling scripts and product demo techniques.

Help ABOs identify their natural network: friends, family, neighbors, colleagues.

Conduct product experience or sampling sessions.

Maintain a customer register with feedback and reorder history.

Result:

Sustainable retail volume, positive cash flow, and increased product belief across the team.

3. New Prospecting

"New names = New momentum."

Why It Matters:

Without a steady flow of new names, your business pipeline dries up. New prospects bring new energy and opportunity.

What to Counsel:

How many new names have you added this month?

Are you actively observing and networking daily?

Are you using a contact tracker or app to manage names?

Action Steps:

Build a 200-name list minimum.

Set a daily habit of observing and listing 2–3 new people.

Join networking communities or social settings to meet new people.

Role-play short intro conversations to overcome hesitation.

Result:

An ever-expanding contact list that fuels your pipeline for plans and follow-ups.

✅ 4. Inviting

"Inviting is not about convincing, it’s about creating curiosity."

Why It Matters:

A well-crafted invitation determines whether your contact will attend the plan or ignore it. Your words, tone, and posture decide the interest level.

What to Counsel:

How many people did you invite this week?

What invitation method did you use—phone, message, or in person?

What was their response?

Action Steps:

Train on curiosity-based invitation scripts:
“Hey, I came across something that might interest you. Can I share it in 15 mins?”

Practice “posture + energy + purpose” in every invite.

Keep a daily/weekly invite tracker.

Promote events, plans, and product meets with purpose.

Result:

Higher plan attendance, more engaged prospects, and better conversion potential.

✅ 5. Plan Presentation

"A plan well-presented opens minds, changes lives."

Why It Matters:

Presenting the Amway business plan clearly and powerfully is key to attracting new IBOs. It’s the point where interest becomes action.

What to Counsel:

How many plans did you present this week?

Are you confident in giving the full plan yourself?

What tools do you use—whiteboard, flipchart, app, Zoom?

Action Steps:

Teach a duplicable 15–20 minute plan format.

Include 3 components: Your Story, Business Logic, Vision.

Share real-life product and income examples.

Provide feedback and correction to improve clarity.

Result:

A team of self-reliant plan presenters who create new leaders.

✅ 6. Follow-Up

"Fortune is in the follow-up."

Why It Matters:

Most people don’t say “yes” immediately. Follow-up builds understanding, clarifies doubts, and builds trust.

What to Counsel:

How many prospects are in your follow-up pipeline?

When did you last follow up?

Are you using tools, videos, or meetings in follow-up?

Action Steps:

Use the 24–48–72-hour rule after plan presentation.

Maintain a follow-up tracker sheet.

Share videos, testimonies, brochures, and invite for coffee with uplines.

Segment follow-ups: Hot, Warm, Cold.

Result:

Stronger belief, higher conversions, and long-term engagement.

✅ 7. Team Meetings

"Meetings create momentum and culture."

Why It Matters:

Weekly team meetings drive energy, build unity, and share wins. They also serve as training and inspiration hubs.

What to Counsel:

Are you attending weekly team meetings?

Are you inviting your team and prospects to these?

Are you contributing to meetings (testimony, motivation, updates)?

Action Steps:

Fix weekly Zoom/in-person team meets with structured formats.

Assign MC, product speaker, testimonial sharer, and recognition.

Celebrate wins: 300 PV achievers, customer creators, new joinings.

Keep meetings crisp, engaging, and interactive.

Result:

A tight-knit, committed team that grows together with purpose.

✅ 8. Personal Development

"Grow yourself to grow your business."

Why It Matters:

Personal growth sharpens thinking, boosts self-confidence, and enhances decision-making. Leaders are learners.

What to Counsel:

What book/audio/training are you learning from this week?

What did you implement from your learning?

Are you journaling key takeaways?

Action Steps:

Recommend monthly reading (e.g., Magic of Thinking Big, Go Pro).

Use daily audios from Amway, BWW, WWDB, etc.

Create a learning accountability system.

Celebrate top learners in meetings.

Result:

A growth-driven team with leadership skills and self-discipline.

✅ 9. Event Attendance

"Events transform belief into vision."

Why It Matters:

Events bring stories, recognition, and the energy to dream bigger. Attending events helps IBOs visualize success.

What to Counsel:

Are you registered for the next event?

How many team members are going?

What are your travel and preparation plans?

Action Steps:

Promote upcoming major events like a festival.

Share past event stories and breakthroughs.

Assist with registrations, logistics, dress code, and travel.

Set “event goal sheets” for growth after the event.

Result:

Stronger commitment, deeper belief, and increased action post-event.

Final Summary: Structure Creates Growth

The 9-Point Counseling Plan is more than just a checklist—it's a monthly business development blueprint. When used consistently, it helps you:

Track what matters.

Identify gaps in activity.

Offer personalized mentorship.

Create duplication and discipline.

Build future 21% leaders with confidence.

How to Use This Plan:

1. Meet every active IBO at least once a month.

2. Review all 9 points with sincerity, not judgment.

3. Praise strengths, address weak areas, and set weekly action plans.

4. Document their answers and follow up weekly.

3 Levels of Counseling Focus:

% Level Counseling Focus

0–6% Product Usage, Retailing, Inviting, Learning
9–12% Plan Mastery, Follow-up, Building Teams
15%+ Duplication, Depth, Core Leader Development

Closing Quote:

“Structure builds discipline. Discipline builds leaders. Leaders build organizations.”
Use this 9-point system every month—not just to push volume, but to build people who produce volume.

Regards, 
Your Partner - in the journey of Success 

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