How to Search and Identify Leaders in the Amway Business

How to Search and Identify Leaders in the Amway Business

In Amway, products generate income, but leaders create a business empire. Finding the right leaders is the foundation of long-term growth and stability. Not everyone you meet will become a leader, but with the right approach, you can identify and develop those who have leadership potential. Let us explore how to search for leaders effectively.

1. Start with a Wide Network

Leadership search begins with contacting and inviting a wide range of people. You never know where a true leader is hidden—sometimes in a student, sometimes in a homemaker, and sometimes in a professional. The key is to share the Amway vision with many, instead of limiting yourself.

Example:

If you meet 100 people in a month, maybe 20 will attend presentations, 10 will join, and 2–3 may show leadership qualities. Your job is to keep the funnel wide enough.

2. Look for Hunger and Ambition

A leader is not identified only by skill but by hunger to grow. People who are not satisfied with their current life, who want more freedom, income, or recognition, are your potential leaders.

Example:

A young employee frustrated with a 9–5 job may join Amway only for extra income. But if he is ambitious and dreams big, he can transform into a powerful leader with proper guidance.

3. Test with Small Responsibilities

Once someone joins, test their seriousness by giving them small tasks—like making a guest list, attending all meetings, or sharing their product experience. Leaders will complete tasks with commitment, while others may give excuses.

Example:

You ask two new partners to invite 5 guests for the next meeting. One brings only 1 and gives excuses; the other brings 7 guests with enthusiasm. Clearly, the second one has leadership potential.

4. Observe Consistency and Attitude

Leaders are consistent. They attend trainings, use products, and show the plan regularly. More than talent, it is their attitude that makes them stand out. Watch how they respond to rejection, how they learn, and how they treat people.

Example:

Two homemakers join your team. Both face initial rejection from friends. One quits saying “This is not for me.” The other says, “I will learn and improve.” The second homemaker has the right leadership attitude.

5. Invest in Their Growth

Finding leaders is not enough—you must develop them. Guide them, coach them, and create a vision for them. Sometimes people do not look like leaders in the beginning, but with mentoring they grow into diamonds.

Example:

A shy student may hesitate to speak in front of people. But with your encouragement and consistent training, she learns presentation skills and becomes a confident leader.

Conclusion

In Amway, leaders are not “found”—they are “made.” Your task is to search widely, identify ambition, test commitment, observe consistency, and then invest in growth. The more leaders you develop, the stronger your business foundation becomes. Remember, products create customers, but leaders create legacy.

Would you like me to also create a step-by-step checklist (practical action points) for finding leaders that you can directly use in your Amway meetings?